The brand imagery is a kaleidoscopic collage of Japanese cultural references. It combines found Japanese imagery with bold, psychedelic colours and patterns. Inspiration comes from the colourful works of Japanese pop artist; Tadanori Yokoo and the countrys vibrant and eclectic culture.

The brand was rolled out across a wide range of assets, including social media, packaging and menus. Each touchpoint became a unique expression of ICHIBUNS' cheeky tone of voice and playful nature.

The project was in collaboration with Tokyo interior designers; Studio Glitt. The use of reclaimed materials, pop cultural references and eclectic styling creates an original, holistic and immersive brand experience.