McCann Worldgroup
Brand & spatial design
(Designed at Gensler)
Welcome to
The Manor
One of the advertising industry’s premier agencies, McCann Worldgroup, partnered with Gensler to bring together 12 different agencies all under one roof for the first time in the organisation’s history. The aim was to create a workspace that was conducive to collaboration, cohesion, and creative thinking while also celebrating each agency’s individuality. In order to do so, the concept of 'The Manor' was born. A new identity for the space that combined the grandeur and eclecticism of traditional English country houses with a modern, roguish twist inspired by the creativity of its inhabitants.
Areas are based on traditional manor houses, such as The Library and The Winter Garden. At the heart of the building is The Great Hall, which features brass trimmed tiles upon arrival.
Classical paintings are chopped and hacked across locker grids to create eccentric, collaged compositions. Portraits are also altered with bright blocks of bold colours to add a contemporary twist.
Signage uses strong geometric forms to contrast against the classical imagery. Custom printed lava stone tiles are peppered throughout the space, adding to the sense of mischief and playfulness